Dieting and still
gaining weight?
It's not your willpower. It's called perimenopause — and it changes everything about how your body loses weight.
In 21 days, understand why your body changed, and finally start losing the weight - with a personalized plan built for YOUR body, and a coach in your corner.
We know exactly where
you are right now.
You went to sleep one night and woke up in a completely different body.
The belly fat that appeared from nowhere. The exhaustion that coffee can't touch. The scale creeping up week after week even though you're eating less than ever.
"And none of it works anymore."
If you're a woman between 35 and 50 watching your body change in ways you don't understand — we've been there. We know how isolating it feels. How frustrating. How unfair.
You're not crazy. You're not lazy. You're not broken.
We know because we've been there and we've tried everything too:
None of it worked. Until we realized...
Most weight loss programs weren't designed for our bodies.
So... what is actually
happening?
Doctors often dismiss it as "getting older." But biologically, it's something much more specific.
It's Reverse Puberty.
Remember puberty? When your hormones went wild, your body shape changed, and you felt out of control?
Perimenopause is the exact same process, in reverse.
Your ovaries are winding down. But they don't just stop. They sputter. They surge. They crash.
Progesterone Drops First
This is your "calming" hormone. When it drops, you get anxiety, insomnia, and heavy periods.
Estrogen Goes Rogue
It doesn't just fall—it swings wildly. High spikes cause bloating and breast tenderness. Low crashes cause brain fog and hot flashes.
Insulin & Cortisol Take Over
Without your sex hormones to buffer them, stress and sugar hit your body 2x harder. That's where the belly fat comes from.
"You are not failing. You are navigating a metabolic storm without a map."
The Hard Truth
This is why the weight won't budge.
Every time you cut calories, your body thinks it's a famine.
Every time you push through another workout on too little food, your body reads it as a threat.
That belly fat you're trying so hard to lose? Your body is holding onto it on purpose — because fat produces estrogen, and your body is desperately trying to replace what it's losing.
The harder you diet, the harder your body fights back. The "solutions" you've been using — eating less, exercising more — are actually making the problem worse.
The gap no one
talks about
Every calorie calculator you've ever used was built for someone with stable hormones. Someone under 30.
But around 35-40, your body shifted. Your estrogen started fluctuating wildly. Your cortisol responses changed. Your body started storing fat differently — and no one told you why.
"You weren't failing those programs. Those programs were failing you."
Most of them don't even account for women like us — because we're "too complicated." We decided to lean into the complicated.
Why the old rules
backfire now
That math worked when our hormones were stable. But during perimenopause, our bodies play by completely different rules.
Calorie restriction triggers cortisol
And cortisol tells your body to store fat — especially belly fat. The harder you diet, the more your body fights back. This is why eating 1,200 calories can stall your progress completely.
Excessive cardio increases cortisol too
Especially combined with under-eating and poor sleep. Those six gym classes a week? Your body loses muscle (which burns calories) while holding onto fat.
Your hunger signals are disrupted
Low estrogen means you feel less satisfied after meals and crave carbs more intensely, especially in the evening. You're not weak. Your biology literally changed.
Generic programs don't account for this
They give everyone the same advice. The same calorie targets. The same meal plans. The same "just stick with it" encouragement.
We followed that advice for years. It stopped working. Then we blamed ourselves.
We don't do that anymore.
The unfair truth
There's a reason your husband drops weight while you gain it
It's not discipline. It's not genetics. It's hormone stability.
Metabolism Type
Stable / Linear
"I'll just skip breakfast."
He cuts calories. His body burns fat. The math is simple because his hormonal environment is stable.
Result
-10 lbs
Metabolism Type
Adaptive / Reactive
"I'm starving and stalling."
You cut calories. Cortisol spikes. Your body senses "famine" and actively preserves fat stores to protect you.
Result
Stalled
We spent years trying to solve a hormonal problem with a mathematical calculator.
But... What if the answer isn't another program?
What if it's your data?
Your body is constantly sending signals. Bloating. Insomnia. Cravings. Energy crashes. Most diets tell you to ignore them and "push through."
We record them. We analyze them. And we build a protocol that answers them.
No Universal Rules
What worked for your friend at 30 might sabotage you at 45.
Real-Time Feedback
We track how your body responds to specific foods, not just calories.
Hormonal Matching
We align your nutrition with your current hormonal reality.
Introducing
The Perimenopause Protocol
Instead of giving you the same program as 10,000 other women, we start by understanding what's actually happening in YOUR body. Here's what the next 21 days look like:
Within 24 Hours
Meet Your Coach
Within 24 hours of signing up, your dedicated coach reaches out personally. She's been through the program herself, and she'll guide you through every step of the next 21 days.
Before Day 1, she'll help you through the intake form, answer your questions, and make sure you feel ready. Not a chatbot. A real person who's invested in seeing you succeed.
You'll know exactly who's in your corner before we begin.
New Message
Just now
Welcome to The Perimenopause Protocol!
Hi! I'm Sarah, and I'll be your coach for the next 21 days. I'm so excited to support you on this journey...
Before Day 1
Week 1 · Jan 12 - Jan 18
Understanding Your Body
On Jan 12, we all start together. Daily lessons walk you through the science of perimenopause — what's shifting in your body and why it matters for the protocol we're building.
In the background, a simple daily log captures your patterns. Just your normal routine — we're looking for the data, not perfection.
By Day 7, you'll understand the science — and we'll have everything we need to build your protocol.
Today's Lesson
Why cortisol matters now
Personal Protocol
Sarah Mitchell
Key Finding
Your data shows a protein-timing mismatch. You're averaging 8g at breakfast, triggering a cortisol response by 2pm that drives your evening cravings.
"This explains the 3pm energy crash you reported, and why you're hungriest at exactly the time you're trying not to eat."
Your Protocol
Front-load 35g protein before 10am
Using foods you logged: 2 eggs + ½ cup cottage cheese
Page 1 of 4
Based on 7 days of your data
Day 7 · Jan 18
Your Protocol Is Built
This is where everything changes.
We analyze your 7 days through a perimenopause lens. When are you eating vs. when your body actually needs fuel? What patterns explain those 3pm crashes or evening cravings?
We combine what you logged with everything from your intake form — your medical history, schedule, symptoms, and goals. Your coach reviews the analysis and sends your protocol with a breakdown of what we found and what to do about it.
What you receive:
- A personalized protocol built from your data
- Specific changes based on the gaps your tracking revealed
- Implementation using foods you already eat
- The reasoning behind each recommendation
Week 2 · Jan 19 - Jan 25
Your Protocol Begins
Now you start implementing. Every action comes from your protocol — the specific gaps your Day 7 analysis revealed. Changes designed for your patterns.
Each day: one action, one checkbox. Small steps that compound.
Hit a snag? Your coach is there to troubleshoot in real time and help you adapt the plan to your schedule.
Today's Action
Your personalized change
Progress Report
Sarah Mitchell
Generated
Day 14 · Feb 16
What Changed
Your 3pm crashes are gone. Evening cravings down 60%. The protein fix is working.
New Pattern Detected
Now that protein is stable, your data reveals a meal timing gap — you're still eating 62% of calories after 6pm, correlating with your sleep disruptions.
Week 3 Focus
Shift to 55/45 calorie distribution
Front-load lunch using your logged dinners as a guide
Page 1 of 3
Based on 14 days of your data
Day 14 · Jan 25
Your Mid-Program Check-In
Now we have real data on how YOUR body responds.
We analyze 14 days of tracking — your original baseline plus a full week of implementing your protocol. What's working. What's not. What new patterns emerge once the first layer is fixed.
Your coach sends a progress report showing exactly what shifted. Now we're not guessing — we know how you respond to specific changes and what to focus on next.
Your Week 3 protocol gets even more precise.
Your progress report shows:
- Before/after comparison of your key metrics
- Which changes made the biggest impact
- New patterns revealed now that the first layer is fixed
- Your refined Week 3 protocol — built from how YOU responded
Week 3 · Jan 26 - Feb 1
When It Clicks
This is when the changes stop feeling like effort.
Your Day 14 analysis revealed the next layer — issues that only become visible once the first changes are working. Week 3 addresses those. Your protocol gets more precise because now we know how your body actually responds.
Most women hit a moment around Day 17 where it clicks — where the changes stop feeling like a program and start feeling like how they eat now.
The Click Moment
It just feels normal now
The changes stopped feeling like effort.
Transformation Report
Sarah Mitchell
Day 21
Complete
Your 21-Day Shift
"I finally understand my body."
Day 21 · Feb 1
Your Transformation Report
This is your complete before-and-after picture.
Your coach sends a transformation report comparing Day 1 to Day 21 — your energy patterns, sleep, cravings, and relationship with food.
You walk away with a system built for YOUR body.
One you actually understand. One you can maintain. And a clear picture of exactly what changed and why.
Your transformation report includes:
- Complete before/after comparison across all metrics
- What worked best for YOUR body (and why)
- Your personalized maintenance protocol to keep going
- A clear picture of the changes you made — and their impact
Who We Are
Built for perimenopause,
by women in perimenopause.
We were the women doing everything right and watching the scale climb anyway. Tired of programs designed for 25-year-olds. Frustrated by advice that stopped working when our hormones changed.
The Personal Protocol Method was born from that frustration.
We went back to the research, not diet books, but actual studies on hormonal metabolism in women our age. We found a gap: plenty of research on menopause symptoms, almost nothing on why standard weight loss advice fails during the transition.
So we built what we wished existed. A system that starts with YOUR data and builds YOUR protocol. Not generic advice with your name on it, a method that actually accounts for what's happening in your body.
We've now helped 500+ women finally understand why nothing worked, and find what does.
Real Results
What Women Are Saying
These women were exactly where you are now. Here's what changed.
Finally, something that worked
I thought my metabolism was just broken after 45. I'd been eating 1,200 calories a day and gaining weight. My doctor said it was just 'getting older.' Turns out I was following advice designed for someone half my age. The Day 7 protocol showed me exactly why — and what to do instead. By Week 3, I was sleeping through the night for the first time in years.
Sarah, 48
I only have 15 minutes a day
With two kids and a full-time job, I don't have time for meal prep or hour-long workouts. This program didn't ask me to overhaul my life. Just small, targeted changes based on MY data. The protein timing fix alone eliminated my 3pm crashes. Down 2 dress sizes and I'm eating more than I was before.
Michelle, 42
My situation is different
I have Hashimoto's and was told weight loss would always be a struggle. Every program treated me like everyone else. The Day 7 analysis showed patterns my doctors never mentioned. Finally, something that accounts for MY body — not a generic template with my name on it.
Jennifer, 44
The Transformation
What happens when this
actually works
You wake up and the first thing you notice is... you slept through the night. No 3am wake-up. No tossing and turning.
You step on the scale, not obsessively, but curiously, and the number is lower than it was three weeks ago. More importantly, you understand WHY.
You get dressed and your pants button without the usual negotiation. The bloating that made you look “6 months pregnant” has noticeably reduced.
And for the first time in years, you know exactly what to eat today. Not because you're following someone else's rules, because you understand YOUR body.
Your energy is stable. No more 3pm crashes that send you hunting for sugar. You're sleeping better than you have in years.
The scale has moved probably 6-10 pounds by now, but that's almost secondary to how you FEEL.
You've stopped avoiding photos. You went to dinner with friends last weekend and didn't spend the whole time thinking about what you “shouldn't” eat.
Your husband noticed. He didn't say anything about your weight, he said you seem happier. More like yourself.
You've found your rhythm. You know exactly how YOUR body responds to different foods, timing, and patterns. When life gets busy and old habits creep back, you know how to course-correct.
You're not “on a diet.” You're not white-knuckling your way through restriction. You have a SYSTEM, one built for your body, your hormones, your life.
The woman who felt betrayed by her body? She's gone. In her place is someone who finally understands, and works WITH her changing biology.
That's what's possible —
if you have the right protocol.
The Investment
What This Is Really Worth
Let's be honest about what you've probably already spent trying to solve this:
Apps and subscriptions
× how many you've tried over the years
$50-100/month
Supplements
for ones that promised "hormone balance"
$45-50/month
Programs and courses
Noom, WW, Galveston, FASTer Way
$150-400 each
Personal trainer sessions
× however many before you stopped
$50-100 each
Nutritionist consultations
per session
$100-300
DUTCH hormone test
and it doesn't tell you what to DO
$299-499
Most women in perimenopause spend $3,000-$10,000 over 2-3 years on solutions that weren't built for their bodies.
A nutritionist who would actually analyze your data and build a personalized protocol? $500-2,000 for the initial consultation and plan.
The Perimenopause Protocol Method does exactly that. We analyze what's happening in your body and build your personalized protocol — for a fraction of the cost.
Join Us — We Start This Monday
The 21-Day Personal Protocol Program
Limited time offer for first-time members
21-day program · Personalized protocol · Full support · 100% money-back guarantee
Is This Right For You?
This Is For You If...
You're in perimenopause
Roughly 35-55, and your body isn't responding the way it used to.
You're willing to track for 21 days
What you eat, how you sleep, how you move. Our methodology depends on seeing what's actually happening. Have a fitness tracker? Great, connect it. Don't have one? No problem — we'll ask a few simple questions instead.
You're done with generic advice
And ready for something built for YOUR body.
Common Questions
“But what if...”
“I've tried everything. Why would this be different?”
Everything you've tried gave you the same advice it gives everyone. Generic calorie targets. Generic meal plans. Generic encouragement.
This starts with YOUR data and builds YOUR protocol. We can't give you generic advice because we're literally building your plan from what's actually happening in your body.
We tried everything too. That's why we built this.
“I don't have a fitness tracker.”
That's fine. If you have one, connect it — we'll pull richer sleep and activity data. If you don't, we'll ask you a few simple questions each day instead. The tracker enhances the experience but isn't required.
“I don't have time for another program.”
This takes 10-15 minutes a day. About 5 minutes logging food and 5-10 minutes on your daily action. Week 1 includes short lessons too. Most of that replaces time you're currently spending trying to figure this out alone.
“What if I miss a day or two?”
Life happens — we get it. The lessons stay available, and your protocol doesn't disappear if you skip a day of tracking. This isn't a pass/fail course. Most women miss a day here and there, and it doesn't derail anything. Just pick back up when you can.
“What if I have a thyroid condition / PCOS / insulin resistance?”
We ask about medical conditions when you sign up. Your protocol accounts for what you share. This program complements medical care — it doesn't replace it.
“How is this different from Noom / WW / Galveston?”
All of them are one-size-fits-all programs:
- Noom gives everyone the same psychology lessons
- WW gives everyone a points algorithm
- Galveston gives everyone the same anti-inflammatory protocol
This reads YOUR data and builds YOUR protocol. Real personalization by our team of experts, not “we'll put you in one of five buckets.”
“What happens after 21 days?”
You keep your personalized protocol forever. And if you want ongoing support, there's options available — but the core program stands completely on its own.
The “You Have Nothing To Lose” Guarantee
Complete the full 21 day program. Track your food, follow your personalized protocol, do the daily actionsm and if you don't see measurable improvement in your energy, bloating, or the scale, email us.
Full refund. No hoops. No awkward conversations.
We can offer this because your data doesn't lie. We can see whether you're following the protocol, whether your patterns are shifting. This program only fails when people don't do it.
The women who join are committed. They do the work. They see results.
The Decision
Two Paths From Here
Path 1: Keep doing what you've been doing.
Try another app. Another diet. Another supplement. Hope this time will be different.
We did that for years. It didn't work — not because we lacked willpower, but because the tools weren't built for our bodies.
Path 2: Join us.
We start Monday, January 12th. The next round isn't until March.
Perimenopause is the intervention window. The patterns that feel confusing now will only become more entrenched.
Your body has already changed. The question is whether you keep fighting it with the wrong tools — or finally get the right ones.
P.S. — We built this because nothing else worked for us. Not because we're smarter than the diet industry — because we needed something they hadn't built.
If you're where we were — doing everything right and watching it stop working — we'd love to have you.